We aim to formalise your artistic, financial and social objectives; to produce customised and practical engagement strategies, in addition to considering your overarching artistic mission and position within the industry; as to contribute to your organisations’ programme and ensure your place in future conversations; building collaborations that continue past the initial commission.
Formalise your artistic, financial and social objectives.
You'll Find Us Useful If You,
Need to create audience engagement strategies to support your funding application or business plan.
Want to develop audience engagement plans for your whole programme or for a single exhibition.
Want to refresh your approach and ensure its effective and current.
Wish to grow or develop your audience but have limited resources.
Have ambitious plans to contribute to the development of audience engagement in the arts sector as a whole.
We feel the value of formal audience engagement planning is clear; allowing arts organisations to express their vision in a comprehensive, accessible and digestible manner that guides future programming and demonstrates the tangible value, to funders, the public receive from you.
However, this would be valueless without the practical tools needed to deepen and develop audience engagement.
Not Only Abstract Ideas; Practical Tools.
What We Can Do For You
Grow and Develop Audiences
Achieve ACE objectives and help deliver improved value from public investment.
Giving more people the chance to take part in the arts, no matter where they live or their social, educational or financial circumstances.
Ensuring all audiences participating in your offering leave having been inspired, moved or challenged.
Developing a programme that meets your audience’s self, social and societal needs.
Giving current audiences the opportunities to become frequent attendees; advocates for your offering, and who share the value of your programme with others.
Supporting current and future partnerships with ACE and delivering NPO objectives; displaying your contribution as an arts organisation and demonstrating the tangible value the public receive from their investment in you.
Our Consultancy; A Continual Dialogue.
We take a life-long consultancy approach; meaning, past the official end of the initial commission, we remain available to provide on-going consultancy to your organisation.
We value the opportunity to grow with you, and hope we move past a relationship of business-to-business.
Throughout the consultancy process, we remain available to you, with no cap on the number of meetings, conversations or calls you can request. We welcome our clients to contact us whenever is needed.
Why You Might Say No.
Your budget is tight
You don’t trust us with your information
We don’t understand your audience
Our custom solutions have been designed with your budget, your privacy and your expertise in mind.
We work to the 'ACE artist fair pay policy' of £26/hour. Its only fair we don’t get paid more than the artists you work with.
We work with the information you provide; as much or as little as you feel comfortable sharing. All information is stored in accordance to GDPR confidentiality laws.
We work with your knowledge of your audience. No one understands your audience better than you; we combine your knowledge with our engagement expertise.
Our Unique 'Multiverse Approach' to Audience Engagement.
Choices & Decisions
Arrival & Departure
An audience's first contact with your programme; attracting them, engaging them and moving them to attend.
The stage where audiences weigh up alternative options and consider what choosing you will mean to them.
Moving the audience through their journey with you; providing value to them and creating a lasting impression that evokes further engagement.
Reducing 'mental barriers to participation' that prevent attendance and ensure audiences leave having been artistically and intellectually challenged.
The influence your programme has had on an audience, what they take away; tangible or intangible.
Where Our Custom Solutions Go Further.
We’ve mentioned that the arts don’t need marketing, the arts need engagement. Similarly, our engagement planning goes further than marketing. An holistic approach to audience engagement, through our multiverse process, is what excites us when working with clients. With this outlook we can provide custom content for your Road Map that could include,
Identifying the needs of local communities and authorities.
Profiles, behaviours and psychographics of your audience to attract commercial sponsorship.
Delivering your organisation's personalised Creative Case for Diversity to ACE.
Profiling potential financial/commercial contributors
Ensuring you meet the data sharing requirements set by ACE.
Building your legacy.
The Consultancy Process
Free 30-minute video consultation.
Free face-to-face deep-dive consultation.
Consultancy formally agreed. Deliverables agreed.
Continuous and unlimited dialogue via phone, email or face-to-face.
Regular progression meetings.
Final sign off and presentation of documents, with optional public presentation lead by Disconnected Bodies.
On-going support and continued partnership.
Audience Engagement Road Map
"Not just a tick-box exercise, a requirement of ACE 'Over 15' and DYCP funding, plus a valuable process during COVID-19".
An Audience Engagement Road Map is an aspiration statement of your vision and is essential in delivering value to the public, to staying relevant, resilient during COVID-19 and accessing Arts Council England National Lottery', Culture Recovery and NPO funding.
If you build it, they won’t necessarily come; no one is going out of their way to discover you. However uninspiring that may seem, countless arts organisations with incredible offerings remain undiscovered because audiences simply aren’t given the means as to engage.
Define a your purpose; with the bigger picture in mind.
Digital Policy Planning
A clear statement that articulates how aligning digital with an artistic mission will be used to share an organisation's a vision and offering; a fantastic medium for low-cost experimentation; allowing organisations to gather data quickly and inform their core approach.
A structured means of expressing digital ambition and a frame work for digital strategies; having been developed for organisations that are ACE funded or seeking to be.
But why is a digital policy important?
ACE is keen that all funded organisations have a digital policy that links to their overall vision and, importantly, breakdowns the means of implementing that vision.
Promote, create, distribute and share experiences with audiences online; supporting your artistic objectives.
Audience Engagement Consultancy Clinic.
One-to-one guidance and support that encourages vision, clarifies objectives and provides an actionable plan that takes the uncertainty out of the audience participation issues you're facing as an arts organisation during COVID-19.
Including audience participation planning for ACE National Lottery, DYCP and Culture Recovery funding applications.
£20/hour incl. VAT
Bookable in slots of 1 hour.
Free 30-minute video consultation beforehand. To prepare material for the clinic session.
Free extra 30-minutes if 1 hour isn't enough.