Client: Circus Factory Ireland. Audience profiling and engagement planning.

Circus Factory is a community-based circus training and creation space in Cork, Ireland. Their goal is to promote circus and street arts, and provide training opportunities for all ages and levels.


During a period of relaunch and reflection, Circus Factory commissioned DCB to undertake a full strategic analysis of their current audience engagement position as to complete Audience Profiling and Audience Engagement Road Map documents in anticipation for their re-opening in Spring 2021.


Disconnected Bodies support included -


Full internal and external strategic analysis

Competitor analysis

Audience research planning and implementation

Completion of Audience Profiling documents (contents found here)

Completion of Audience Engagement Road Map documents (contents found here)

Completion of Digital Strategy documents

Construction of a hybrid live/digital programme



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We’re happy to provide free guidance that may resolve your questions within the half hour, or happy to discuss how we can work together longer term.








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